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Online, instore retailers fight for Black Friday shoppers
November 21, 2016
By: TOM BRANNA
Editor
Showroom? Webroom? When it comes to Black Friday shopping strategies most folks do both. More than three-quarters (76%) of Americans plan to shop over the Thanksgiving holiday weekend, according to a new survey from Deloitte. People surveyed plan to spend $400 between Thanksgiving and Cyber Monday, a slight uptick from last year's intentions to spend $369. But rather than choose between in-store and online, most shoppers will choose both. Among survey respondents planning to shop over th...
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